Earth Hour has always been for everyone. Every year, the hour of no power turns individuals into a million-strong community of people raising their voice for nature through the symbolic action of switching off our lights. Last year we decided to do things a little differently, we produced a two (2) hour live broadcast and celebrated Earth Hour online to allow everyone to participate from the comfort of their own homes. In-spite of the challenging circumstances our 2021 campaign was extremely effective, and as a result we plan to produce another live broadcast this year. During the month of March we will host a few Earth Hour themed initiatives including a community cleanup, a gardening project, and an educational nature walk to raise awareness about our local environment and invite all segments of the community to get involved. Then on Saturday, March 26th from 6:30pm to “Lights Out” at 8:30pm we will air our Earth Hour Live broadcast featuring conversations about some of the goals our organisation has for Bermuda, efforts being made in the community to live and operate more sustainably and practical steps we can all take to play our part in creating a sustainable future for generations to come. During the Live broadcast we will also seek to raise funds through pledges and donations while encouraging the viewing audience to sign up as individual members and corporate supporters as well.
Topics for this year’s broadcast include the following:
- What does it mean to have a NetZero Building and how can that be achieved?
- What is required to transition from fossil fuels to renewable energy generation?
- What has been achieved since the Energy IRP in 2018?
- How is Fossil Fuel Energy Generation continuing to impact communities surrounding the plant?
- How would you describe a “green event” and what is being done to make large events more sustainable?
- How do you feel about plastic waste and why are governments implementing single use plastic bans?
- How do EVs improve sustainability and why should governments and individuals make the switch?
- How can we define sustainable farming and is growing organic produce feasible in Bermuda?
- What are some practical steps we can take to reduce, reuse and recycle?
- To strengthen our connection with nature, inspire environmental action and raise awareness about sustainable living.
Time and Date:
- 6:30pm – 8:30pm Saturday, March 26th, 2022 (Lights Out from 8:30 – 9:30pm)
How will it benefit the community?
- The community will benefit from the information we share about nature, sustainability and environmental action during our month-long public awareness campaign. The campaign will launch on March 1st and culminate with a free, family-oriented Earth Hour live broadcast featuring young environmental activists, success stories in the community, tips on sustainable living, threats to our environment and opportunities within green economy.
How many people will benefit from it?
- Our Earth Hour Campaign is designed to reach thousands of local residents, business people and children through their schools.
What community needs does our campaign address?
- The need for environmental consciousness and tangible steps that can lead our people down a clear path to sustainable living. We understand that taking drastic measures to reduce our carbon emissions and halt the rapid loss of nature and biodiversity are major issues with global implications that will impact the largest nations to even the smallest island states like ours.
For how many years has Earth Hour been acknowledged in Bermuda?
- This will be 15th year for Earth Hour in Bermuda
What results have been achieved?
- In collaboration with the Corporation of Hamilton, Greenrock first introduced Earth Hour to Bermuda as a public event in 2008. Since then it has grown considerably and evolved into an annual initiative that aims to increase awareness and spark global conversations on sustainability and protecting nature not only to combat the climate crisis but to ensure our own health, happiness, prosperity and survival. In 2018, our annual Earth Hour celebration successfully transitioned from Hamilton to the west end of the island whilst maintaining relationships with both the Corporation of Hamilton and the Corporation of St. Georges. As a result, for the first time in ten years of celebrating Earth Hour in Bermuda, there were lights out activities island-wide. This was a great achievement in the local history of the initiative, and with support from the community, we have continued to expand the reach of Earth Hour as a part of our year-round efforts to advocate for sustainable living, environmental action and the protection of nature worldwide.
- Earth Hour is a key fixture in our calendar that helps us raise the funds required to ‘go beyond the hour’ through our awareness programs and our commitment to remaining at the forefront of public advocacy. As Bermuda’s main NGO focusing on climate action, we seek support from the entire community to power our outreach and community-focused programs and maintain our ability to advocate for nature, sustainability and environmental action in Bermuda.
What is the budget for the live event / media campaign?
- A detailed projected budget is included for you to review.
What are your organisation’s plans if total required funds cannot be raised through sponsorship?
- Although we are confident in being able to reach our target, the budget is projected and we scale both the live broadcast and our media campaign, in particular, in accordance with the funds we raise.
How can everyone watch the Live Broadcast?
- Live Stream will be available on the Greenrock YouTube Channel, the Greenrock Facebook Page, the Greenrock Website Live Broadcast Partners Bermuda Broadcasting Company and Channel 82